Project 6 – Zach Sanderson

How did your work imagine or communicate better futures?

My work imagines and communicates a better future in which authenticity drives creativity. A future where human perspective and individual voice shape the work, even in a world in which AI has the ability to replace that. In this future, the value of creative work comes from the decisions, observations, and experiences that only a human can bring. Throughout the semester, each project gave me the opportunity to explore ideas in a way that felt personal to me, even within structured prompts.

While the themes of the assignments were provided, I tried to use my creative freedom to shape the viewer’s experience and create work that carried a sense of intention. Although it wasn’t required of me, I chose to compose an original piano piece for my slow-media project to showcase my strengths and make the project more personal to me. Small, unplanned moments, such as my dog coming into frame in several shots, also added a sense of warmth and continuity to the piece. I also chose to include my own original music into my Creative Commons video, not only as a background but also as a talking point within the video to show how others can utilize Creative Commons in their projects as well.

How did creativity and digital craft come together in your work?

Creativity and digital craft came together in my work as balancing forces. For each big idea, I also had to find a way to bring it to fruition. And, when I ran out of ideas, I looked to the technical side of each application we used in class. I worked to understand the capabilities of these programs and used that knowledge to help generate ideas for how my project would flow. For example, in my project The Art of Staying Upbeat, I found a layout template I liked in Shorthand and used it to influence the four-color design I made.

Different projects pushed my skills in different directions. Some required careful audio design and graphic clarity, others required me to slow down and build atmosphere. The Creative Commons video, for example, gave me space to experiment with quick edits and attention-grabbing motion. Meanwhile, the slow-media project asked for the opposite approach, stretching out moments and letting quiet visuals speak for themselves.

All of this helped me think about craft not just as technical polish, but as a way of generating and communicating ideas. It’s about understanding what a piece needs and then choosing the right tools to support that.

What do you want a viewer to understand about you as a designer or storyteller?

I hope viewers understand that I approach each project with care and intention. I look for the space within the assignment where I can contribute my own perspective. Ultimately, I want my work to show that I take each assignment seriously and aim to create something that is both personal and well crafted. Moving forward, I want my work to reflect curiosity and craft, and to show that I’m someone who pays attention to the small decisions that ultimately make a project feel thoughtful and complete.

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