The aim of this project is to turn passive print into a visually stimulating experience using augmented reality. The packaging concept is simple and mysterious, essentially being just a black box. Apart from the logo on front side, the 3 other sides have different basic designs each corresponding to a possible product inside. Using augmented reality via a cellphone, he or she can get a 3D view of the product inside the packaging. The visual approach not only stands out on the shelf, but also calls the someone to interact, furthering the bond between company and consumer.